Gucci Replaces Off-White™ as World's Hottest Brand for Q2 2019

Lyst has revealed its quarterly Lyst Index, with Gucci returning to the top of the "Hottest Brand" list for the fifth time over the last two years. The Italian label has replaced Off-White™ -- which moves into second -- with Balenciaga, Valentino and Prada rounding off the top five.The Lyst Index's top 10 hottest products for men was, once again, dominated by sneakers. Topping the list was the YEEZY BOOST 350 V2 in "Static Black Reflective," while adidas also had its Beckenbauer sneaker on the...